Art Nouveau

5）Art Nouveau 

Art Nouveau 是在1880年代开始，在1890年至1910年达到顶峰。新艺术运动的名字源于萨穆尔·宾(Samuel Bing)在巴黎开设的一间名为“新藝術之家”(La Maison Art Nouveau)的商店，他在那里陈列的都是按这种风格所设计的产品。此艺术运动是在20世纪之初，位于大众文化最高点的艺术和设计风格。它只是被简单地称为现代风格，就像洛可可风格在它那个时代的称呼一样。

Art Nouveau is an international philosophy and style of art, architecture and applied art—especially the decorative arts—that were most popular during 1890–1910. The name "Art Nouveau" is French for "new art". It      is known also as Jugendstil, pronounced , German for "youth style", named after the magazine Jugend, which promoted it, as Modern  in Russia, perhaps named after Parisian gallery "La Maison Moderne".As Secession in Austria-Hungary and its successor states after the Viennese group of artists, and, in Italy, as Stile Liberty from the department store in London, Liberty & Co., which popularised the style. A reaction to academic art of the 19th century, it was inspired by natural forms and structures, not only in flowers and plants but also in curved lines. Architects tried to harmonize with the natural environment. It is also considered a philosophy of design of furniture, which was designed according to the whole building and made part of ordinary life. The style was influenced strongly by Czech artist Alphonse Mucha, when Mucha produced a lithographed poster, which appeared on 1 January 1895 in the streets of Paris as an advertisement for the play Gismonda by Victorien Sardou, featuring Sarah Bernhardt . It popularised the new artistic style and its creator to the citizens of Paris . Initially named Style Mucha, his style soon became known as Art Nouveau.Art Nouveau was most popular in Europe.

 以上的五张的照片是已经加上了现代。ART Nouveau 多数用女性来彩画。画里都是用弯曲线组成。带出优雅的风格。

 21世纪后，已多人用art nouveau的风格彩画和设计。（以上3张图）

也在手链，颈链，首饰和其它的物资上都能找到art nouveau 风格。

日本人也是常用art nouveau风格放在animax里。

包括建筑物上也是。。

当我知道art nouveau的风格后我发现了我以前所画和设计的art work都是有art nouveau的风格。我会努力朝向art nouveau风格在我画中。

Paul Rand

 4)Paul Rand

Paul Rand  born in the Peretz Rosenbaum. He birth on august 15, 1914.  On November 26, 1996 is death date of his ,because he died of cancer . He was a well-known American graphic designer, best known for his corporate logo designs. Including the logos for IBM, UPS, Enron, Westinghouse, ABC, and Steve Jobs’ NeXT.  He remains one of the most famous graphic designers in the world . He was one of the originators of the Swiss Style of graphic design. Rand was educated at the Pratt Institute (1929-1932), the Parsons School of Design (1932-1933), and the Art Students League (1933-1934).In 1974, he again taught design at Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972 . He designed many posters and corporate identities including the logos for IBM and ABC.

Before Rand his life, his father be unsatisfied his in art way.So, his father always warned him that art was no way to make a living, but he still agreed to let his son attend night classes at Pratt Institute in Brooklyn. Rand is  a self-taught-designer. He spending time in bookshops,while he discorvered ‘Commercial Art’ and ‘Gebrauchsgrafik’. Graphic design was never mentioned at Pratt School, but confronted with this avant-garde european work Rand knew he wanted to focus on the commercial side of art.

He start his career with humble assignments and with a part-time position creating stock images for a syndicate that supplied graphics to various newspapers and magazines. In 1936 Rand was hired as a freelance-designer to produce layouts for “Apparel Arts”, a men’s fashion magazine. Although his methods were unconventional, for they relied on the intelligence of the viewer, it was never too extreme. He gained the trust of his editors and they gave him a long leash. Rand earned a full-time job and an offer to become art-director for the Esquire magazine. “Rand’s new persona, which served as the brand name for his many accomplishments, was the first corporate identity he created, and it may also eventually prove to be the most enduring. In some of his early ads , he also used icons and symbols,a new concept at that time,and introduced simple design s that incorporated white space and color as framing devices.

opinion of my, the rand is a very talented designer.He has always insisted thattoward which he believes is on the way.This is also the way of his dream . Sometime, feeling of me "not rand not now we". So we much more more creative design in my art work.

 About his Art Design

3）infographic

3

这信息图像是关于大自然环境。

以上三张照片是用不同手法用在infographic里~

第一张多数是图像，接下来第二张字体比较多。

最后一张反而一点字眼都没有。它只用图像表达要表达的信息。

如果给我选择我会选择一看就明白和了解infographic要表达的主要。

我应该会选择第一张，因为它用图像和字眼给出信息也让人更明白注意重点。

2）pregnant infographic

2）pregnant infographic

今天想说的是pregnant 信息图像。pregnant 用的手法是比较简单，因此给孕妇看了后比较容易了解和明白。Pregnant infographic 采用的颜色组合是女性和粉彩组合。例如，粉红色，米黄色，青，蓝，红，紫红，紫，巧克力和等等。这些颜色都比较适合孩子和妈妈的。颜色对比得很warm。