Paul Rand

 4)Paul Rand

Paul Rand  born in the Peretz Rosenbaum. He birth on august 15, 1914.  On November 26, 1996 is death date of his ,because he died of cancer . He was a well-known American graphic designer, best known for his corporate logo designs. Including the logos for IBM, UPS, Enron, Westinghouse, ABC, and Steve Jobs’ NeXT.  He remains one of the most famous graphic designers in the world . He was one of the originators of the Swiss Style of graphic design. Rand was educated at the Pratt Institute (1929-1932), the Parsons School of Design (1932-1933), and the Art Students League (1933-1934).In 1974, he again taught design at Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972 . He designed many posters and corporate identities including the logos for IBM and ABC.

Before Rand his life, his father be unsatisfied his in art way.So, his father always warned him that art was no way to make a living, but he still agreed to let his son attend night classes at Pratt Institute in Brooklyn. Rand is  a self-taught-designer. He spending time in bookshops,while he discorvered ‘Commercial Art’ and ‘Gebrauchsgrafik’. Graphic design was never mentioned at Pratt School, but confronted with this avant-garde european work Rand knew he wanted to focus on the commercial side of art.

He start his career with humble assignments and with a part-time position creating stock images for a syndicate that supplied graphics to various newspapers and magazines. In 1936 Rand was hired as a freelance-designer to produce layouts for “Apparel Arts”, a men’s fashion magazine. Although his methods were unconventional, for they relied on the intelligence of the viewer, it was never too extreme. He gained the trust of his editors and they gave him a long leash. Rand earned a full-time job and an offer to become art-director for the Esquire magazine. “Rand’s new persona, which served as the brand name for his many accomplishments, was the first corporate identity he created, and it may also eventually prove to be the most enduring. In some of his early ads , he also used icons and symbols,a new concept at that time,and introduced simple design s that incorporated white space and color as framing devices.

opinion of my, the rand is a very talented designer.He has always insisted thattoward which he believes is on the way.This is also the way of his dream . Sometime, feeling of me "not rand not now we". So we much more more creative design in my art work.

 About his Art Design